Analytics.
Measuring Success 101, Part 2
Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics.
Roles vs. Personas vs. Cognitive Styles
People who visit your site all have unique personalities and temperaments. Understand these differences all play key roles when planning for landing…
iPerceptions Launches New Interactive Dashboard Compatible with Web Analytics Programs
iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and…
Bing and Google Both Gain Half Point in October 2009 comScore Rankings
comScore has released their search market share rankings for October 2009 and the news is good for both Google and Bing –…
How to Get Started on Landing Page Optimization
Tips for getting buy-in from high-level executives and other team members.
Digging into Google Analytics for Mobile Applications
Last week, Google Analytics expanded to offer reporting features for mobile applications on the iPhone and Android. But how does it work…
The Cost of Landing Page Optimization
You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance…
Google Website Optimizer Launches Over Time Charts, Experiment Management API
If you use Google Website Optimizer for your landing page testing, then you’ll want to know about a couple of important updates.…
PriceGrabber’s Holiday Consumer Spending Forecast: How Full or Empty is Your Glass?
PriceGrabber has released their holiday consumer spending forecast and it’s clear that shoppers are hankering down on the ol’ family budget. It’s…
Give Them a Chapter Online, They’re More Likely to Buy the Whole Book
At this year’s Frankfurt Book Fair, new data presented by LibreDigital shows that readers who get access to a sample chapter of…