Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Google Reigns Supreme in Q4 2009 Adgooroo and SearchIgnite Reports

It’s no secret that Google had a strong fourth quarter to end 2009. Their earnings last week showed it and we’ve already…

By Nathania Johnson · 26 Jan 2010

Analytics

Virtual Pageviews — Ways to Measure so Much More With Analytics

Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making…

By Frank Watson · 22 Jan 2010

Analytics

Dear Avinash: Kaushik answers search, SEO metrics, and analytics questions

Back on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day,…

By Greg Jarboe · 20 Jan 2010

Analytics

comScore Shows Bing Growing in December 2009 Search Rankings

When Hitwise and Nielsen both released their December 2009 rankings and it showed Bing as dropping, I had a hunch that comScore…

By Nathania Johnson · 19 Jan 2010

Analytics

Google Dominates in Hitwise December 2009 Rankings

Yesterday, we learned that Google gained while the other lost search market share in Nielsen’s December 2009 rankings. That scenario played out…

By Nathania Johnson · 14 Jan 2010

Analytics

Kiss Your Phone Leads Goodbye

Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms.…

By Tim Ash · 11 Jan 2010

Analytics

Searches for ‘Apple Tablet’ on the Rise

After years of speculation, Apple is finally expected to unveil its new tablet product at the end of the month. There is…

By Nathania Johnson · 11 Jan 2010

Analytics

Avinash Kaushik to keynote at SES London and SES New York 2010

Avinash Kaushik, author, blogger, and Analytics Evangelist for Google, is one of my heroes. And he’s giving the morning keynote at SES…

By Greg Jarboe · 06 Jan 2010

Analytics

E-Commerce Holiday Shopping Ends Up 5% for 2009 Season

The 2009 holiday online shopping season began with a 3% increase over 2008. But as the season progressed, so did the shopping.…

By Nathania Johnson · 04 Jan 2010

Analytics

Solve Your Call Tracking Problems Now!

Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and…

By Sage Lewis · 31 Dec 2009