Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Five search reports for ecommerce you can pull now to prep for Q4

For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now…

By Lauren Crain · 06 Aug 2019

Analytics

Google + Amazon: Data on market share, trends, searches from Jumpshot

"We know Amazon and Google are big, but in reality many of us still underestimate them." Jumpshot's Head of Insights shares data…

By Kimberly Collins · 01 Aug 2019

Analytics

Guide to call tracking and the power of AI for analyzing phone data

An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone…

By Jacqueline Dooley · 26 Jul 2019

Analytics

Converting custom: Using analytics to optimize sales funnels

There are five key elements behind a strong sales funnel. Focus on raising awareness of your business. More tips included optimizing sales…

By Dmytro Spilka · 22 Jul 2019

Analytics

How to set up Google Analytics annotations to show Google updates

With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google…

By Paul Lovell · 18 Jul 2019

Analytics

Three tools providing actionable competitive research insight

The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.

By Ann Smarty · 02 Jul 2019

Analytics

Alexa.com adds more search tools to its competitive analysis

Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,"…

By Barry Levine · 27 Jun 2019

Analytics

Five backlink analysis tools agencies should try out

Tools that can help benchmark your clients' link quality against competitors, monitor backlinks, and discover partnership opportunities with other websites.

By Diana Ford · 14 Jun 2019

Analytics

A summary of Google Data Studio: Updates from April 2019

GDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.

By Jacqueline Dooley · 14 May 2019

Analytics

What defines high-quality links in 2019 and how to get them?

Assertive Media's 2018 study of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques. So, what makes a high-quality link?

By Ayodeji Onibalusi · 07 May 2019