Analytics.
Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their…
Four common Google Analytics myths busted
If Google Analytics terms and data confuse you more than enlighten you, this article helps you understand four Google Analytics myths for better…
New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.
Yext researches what American customers are looking for throughout the year
Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May,…
Want to reduce your bounce rate, but what does that actually mean?
Marketers have misconceptions about bounce rate, confusing it for "exit rate" or something else. A quick-fire guide to become a bounce rate…
How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
Search transformation projects: Q&A with SAP’s Siddharth Taparia
Siddharth Taparia, SVP and Head of Strategic Transformation and Partner Marketing at SAP, discusses his upcoming session at the Search Summit on…
How to improve SEO using data science
Data science focuses on eliminating guesswork from SEO. Brands like Airbnb and Netflix are doing it and so can you. Tips to…
Four tools your business needs for better metric reporting
Four tools based on metric reporting that can help your company measure audience identification, site performance, events tracking, and more.
Five steps to deliver better technical SEO services to your clients
Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure,…