Analytics.
Why behavior analysis is important online business
A comprehensive guide that helps you understand user behavior on the website and how can you improve engagement using cohort analysis and…
How to create compelling content based on existing data
Data-focused content doesn’t require as much heavy lifting as people assume. Existing public data sources can translate to compelling content for your…
Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are…
App store optimization success: Top five KPIs you must measure
Top five leading metrics that you need to measure App Store Optimization (ASO) success, user engagement, user retention, and business conversion.
Google search trends: People are in search for connection during the lockdown
We’ve done some analysis of Google Trends data to see what people have been searching for during the pandemic.
Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
How audience insights can improve your campaign’s bottom line
Blueclaw's Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
Google trends in COVID-19 times and how to use them in your content strategy
Google Trends can help understand and predict consumer behaviour post-pandemic. Director of SEO at Stella Rising, John Morabito takes a closer look…
Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or…
Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.