Analytics.
Is Google Analytics compliant with GDPR?
The European GDPR rule is set to come on May 25. This article explores the steps Google Analytics is taking to become GDPR compliant, as well as what…
How to set up event tracking in Google Analytics
Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can…
7 Google Tag Manager courses to prioritize in 2018
If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this…
A guide to the standard reports in Google Analytics: Real-time reports
In this series, we’re going to tackle the gargantuan task of explaining each segment of Google Analytics and the standard reports they…
How to set up ecommerce tracking in Google Analytics
Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power…
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips,…
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that…
How the latest Google Analytics updates will benefit marketers
Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their…
Beyond Google Analytics: 10 SEO analytics and reporting tools
Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it…
Google Analytics: Misunderstandings that hold marketers back
As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a…
How to ensure you ask the right questions of your data
Posing the wrong questions of your data wastes precious time, and with only so many hours in the day to use your…
A world without “(not provided)”: How unlocking organic keyword data leads to a better web
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data…
Targeting generational buzzwords like “Millennials” means targeting no-one
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d…
A guide to setting up Google Analytics for your WordPress site
If you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS, it is…
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing…
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio…
Seven tools to help you run multichannel digital marketing campaigns
Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of…
Does dwell time really matter for SEO?
What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last…
4 ways to get ahead of the marketing personalization curve
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Has the marketing cloud lived up to the hype?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed…
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
What exactly is a marketing cloud, and do you need one?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the…
How to predict ROI for SEO fixes
Understand how predict what ROI will be achieved as a result of implementing an SEO fix.
6 SEO Experiments That Will Blow Your Mind
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO…
The problem with Facebook’s miscalculated metrics
As the most popular social platform the expectations are high and Facebook's ambitious plans that keep growing year by year bring out…
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