Analytics.
Email Autoresponder Bridge Building: The Art of Following Up
If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing the lion’s share of leads and…
2013: The Year of Marketing Integration
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for…
7 Time-Saving Google Analytics Custom Reports
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what…
23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy…
2012 Analytics Year in Review & Predictions for 2013
Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and…
Social Content Analytics: SEW’s Most Engaging Posts of 2012
By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of…
Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling
In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics)…
Have You Had This Shopping Experience Recently?
Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping…
Forget Rankings: Here Are 6 SEO Metrics That Matter
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client…
170 Ways to Improve Your Ecommerce Conversion Rate
Econsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience…
5 Tips for Handling (Not Provided) Data
(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of…
How to Choose a Success Metric for PPC Ad Testing
Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric.…
Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Top Conversion Optimization Tips to Deploy Before the Holiday Rush
Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will…
How to Measure the Social Success of Content Marketing
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are…
A Simple Guide to Google Content Experiments
Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you…
A/B or Multivariate? How to Choose the Right Type of Test
With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change…
Increase PPC & SEO Conversion With Email Nurture
With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will…
Properly Attributing Email Campaigns in Analytics
Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your…
8 Elements to Test in User Reviews
User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. If you’re looking to…
How a Preview Image Increased a Landing Page’s Conversion Rate by 359%
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a…
Towards a True Bounce Rate
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially…
If You’re Only Measuring Links, You’re Wasting Time
SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers,…
3 Metrics to Measure Customer Happiness on Your Website
Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page,…
Using Web Analytics for PPC Optimization: Advanced Techniques
By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced…
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