Analytics.
Fixing 404 Error Pages with Google Analytics
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error…
25 useful metrics for content marketing success
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking…
An absolute beginner’s guide to setting up Google Analytics for your website
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s…
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in…
Q&A: Avinash Kaushik – a Connect sneak preview
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016…
Why you shouldn’t forget to update your Universal Analytics tracking codes
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated…
How to create custom segments in Google Analytics
Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how…
Why do you have a website? Balancing your site’s intentions with the visitor experience
What seems like quite a straightforward and possibly ridiculous question is meant as a 'gut-check that shouldn’t just be identified only once…
Are Thanksgiving traditions a relic of the past? A Google Trends investigation
Using Google Trends data, here's a look into what the most popular traditions are and find out just how much things have…
10 years of Google Analytics… and 10 features you’re probably not using
Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies!