Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Fathom Launches Online Marketing Analytics Tool

Fathom Breaks Into Analytics from ClickZ covers Fathom Online offering a new tool to give advertisers and agencies a “dashboard” to analyze…

By Danny Sullivan · 13 Sep 2005

Analytics

Squeezing The Search Engine Loaf For Freshness

Phil Bradley points to this research paper, The Freshness Of Web Search Engines’ Databases (PDF), out of Heinrich-Heine-University in Dusseldorf that analyzed…

By Danny Sullivan · 08 Sep 2005

Analytics

Googlewhacks Show More Signs That Google’s Increased Its Index; Time To Drop The Hamburger Count

Yesterday, I wrote about signs that the Google index size has increased despite the fact that the home page number, as usual,…

By Danny Sullivan · 08 Sep 2005

Analytics

Google About To Increase Index Size?

I’m still working on my revisit to the entire Yahoo-Google size debate, but we may be about to see the long-expected response…

By Danny Sullivan · 05 Sep 2005

Analytics

More On The Index Size Debate

I wrote earlier of the dispute over index size between Google and Yahoo in my Screw Size! I Dare Google & Yahoo…

By Danny Sullivan · 24 Aug 2005

Analytics

NetRatings: Google Top Ranked In July 2005 Though Others Show Rises

I’ve posted the latest stats from NetRatings for search engine popularity for July 2005 on our Nielsen NetRatings Search Engine Ratings. As…

By Danny Sullivan · 23 Aug 2005

Analytics

Hitwise: Google Also Tops In July 2005 & Awesome Report On US Search Landscape

Similar to the comScore data I just posted, the latest Hitwise stats show Google was the most popular search engine in the…

By Danny Sullivan · 23 Aug 2005

Analytics

Google Top Search Engine In July 2005; Toolbar-Based Queries Grow & Yahoo Tops There

I’ve posted the latest comScore search engine ratings for July 2005 on our comScore Media Metrix Search Engine Ratings page. As is…

By Danny Sullivan · 23 Aug 2005

Analytics

Yahoo Virtually Tied With Google On Customer Satisfaction

I wrote earlier of wanting relevancy figures. In lieu of that, how about some customer satisfaction figures? Yahoo! Gains On Google In…

By Danny Sullivan · 17 Aug 2005

Analytics

Nielsen//NetRatings: 11% of Blog Readers use RSS

The results of a new study out today from Nielsen/NetRatings (PDF) shows that 11% of blog readers use RSS to access headlines…

By Gary Price · 15 Aug 2005