Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Is Google Search More Relevant Or Is There A Brand Factor?

The battle of which search engine is the most relevant has been going on for years. Yesterday at SES Toronto’s Searcher Behavior…

By Barry Schwartz · 26 Apr 2006

Analytics

Search Stats Don’t Have to be Boring

There’s no shortage of data related to search marketing, with everything from market share numbers to frequency of search terms analyzed by…

By rumo · 26 Apr 2006

Analytics

Yahoo’s Ad Inventory Beats Out Google

Susan Kuchinskas informed me of this post that shows recent comScore qSearch stats where Yahoo’s ad inventory is higher as a percentage,…

By Barry Schwartz · 25 Apr 2006

Analytics

ClickTracks & Performancing Offering Up Free Stats

One of the nicest things about Google Analytics going free was that it helped give plenty of search marketers, especially smaller ones,…

By Danny Sullivan · 21 Apr 2006

Analytics

Marketing to Hispanics Part II Released

Nacho Hernandez from iHispanic released part II of his Marketing to Hispanics report, the first part we discussed here. I have pulled…

By Barry Schwartz · 21 Apr 2006

Analytics

comScore: Google Leads On March 2006 US Search Share

You may have seen some rumblings a couple of weeks ago about Google being up in search traffic compared to competitors, based…

By Danny Sullivan · 18 Apr 2006

Analytics

Keyword Prices Drop Slightly In First Quarter 2006

Fathom Online releases a report that shows that keyword prices, on average, have dropped from $1.43 at the end of 2005 to…

By Barry Schwartz · 17 Apr 2006

Analytics

My Decade Of Writing About Search Engines

Ten years ago today, I first starting writing publicly about search engines. If we had blogs back then, I suppose I would…

By Danny Sullivan · 17 Apr 2006

Analytics

Branded Searches Lead To Non Company Site 15% Off The Time

ClickZ reports on a Hitwise study that shows that 15% of branded searches lead to competitor’s sites, comparison shopping engines and affiliates…

By Barry Schwartz · 17 Apr 2006

Analytics

Typo Domain Spotting Tool & Domain Registration Stats

I’ve got some domain name related items I’m throwing into this post: a new typo-domain spotting tool from Microsoft, new stats on…

By Danny Sullivan · 13 Apr 2006