Analytics.
Searcher Behavior Update
Search marketing has evolved from relatively simple optimization of web pages into a more sophisticated process involving a number of variables. Apart…
‘Search: Thy Name Is Google’
Last week, MediaPost reported on an Outsell report, “How Information Providers Can Keep Pace With User Demands For Time-Saving Solutions,” which showed…
Hitwise: Google Nearing 60% Of Queries In US
Just over a week ago, NetRatings said Google went over the 50 percent mark in powering web searches in the US. New…
The Top 100 Companies Searched Most On Hoover’s Web site
Hoover’s released the Hoover’s 100, the top 100 companies searched most on at the Hoover’s web site. The top ten are; Wal-Mart,…
US, UK Searchers & The World Cup
The World Cup opens tomorrow. For my fellow Americans, many of whom may have no idea that the US is in it,…
Top 25 Search Phrases Conducted At The CIA FOIA Collection Listed
The CIA has a site that enables people to access and search CIA information such as previously released documents that were approved…
comScore Research Tool To Track From Search To Sale (Even Offline Sales)
ClickZ reports that comScore Networks will soon offer a new tool named qSearch Retail. qSearch Retail will track from the initial Web…
Advertisers Increase Search Marketing Budgets
Loren Baker reports on a JupiterResearch study that shows both revenues earned from search marketing campaigns and budgets allocated to those campaigns…
Record New Online Ad Spend
The latest figures from PricewaterhouseCoopers and the IAB shows another quarter of tremendous growth in online ad spending. By now it has…
NetRatings: Google Tops 50 Percent Mark In US Web Searches
New stats (PDF) out from NetRatings show Google now handles half the web searches in the United States: Search Engine April 2005…