Analytics.
Segmenting Site Visitors to Enhance Conversions
Eric Enge tells you how to segment your site visitors for actionable analyses that are so important for Web site success.
Compete announces Best-In-Show SES 2007 Awards
Alex Patriquin has posted the winner’s of the Best-In-Show 2007 SES Awards on the Compete Blog. Selected by Compete, it honors “our…
Review of “Web Analytics, An Hour a Day” by Avinash Kaushik
Eric Enge reviews Avinash Kaushik's basic philosophy of Web analytics as defined in his new book, which helps you learn how to…
Compete Launches Pay-as-You-Go Pricing
Compete today announced the upcoming launch of a new pay-as-you-go search analytics service designed to give smaller companies access to competitive research…
Survey-Based Customer Satisfaction Tool
Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas…
SEO Site Design Improves User Experience and Site Performance
Eric Enge shows you the value of improving the user experience by implementing SEO in your site design while testing design elements…
Search Leads to Offline Conversions Too
While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account…
Online Advertising to Surpass Newspaper Advertising by 2011
The Financial Times reports that the 2007 annual research report on the media sector by media analysts Veronis Suhler Stevenson (VSS) forecasts…
Commission Junction Offering Search Marketing Services
UPDATE: I had a phone conversion with Brett Shearing, Business Development Manager at Commission Junction, who told me the search marketing services…
The Impact of Comparison Shopping Sites on E-Commerce Sales
Comparison-shopping sites provide all price comparisons on a single screen. This has a powerful impact on buying decisions, resulting in shorter conversion…