Analytics.
Study Shows Many Plan to Spend More on Search in 2008
A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa…
Mobile Search Fortune Seekers
The year of mobile search seems to be forever a few months away. Even if mobile search doesn't hit the ad revenue…
Compete Search Analytics Now Live
Compete’s new Compete Search Analytics service, which was announced last month at SES San Jose, is now live. The pay-as-you-go service is…
Split Traffic, Raise Conversion Rates, Repeat, Multiply
Site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step?…
We Like ‘Em Both
Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. Some 54% said SEO…
Surfers, Crawlers Find Bloated Pages Hard to Digest
How fast a page loads still clinches whether a visitor stays or clicks away. Can page bloat also deter search engine crawlers…
Omniture Acquires Offermatica
Web analytics company Omniture has agreed to acquire landing page optimization and A/B testing specialist Offermatica for $65 million. The deal includes…
Comparing Web Analytics Packages
Stone Temple Consulting's 2007 Web Analytics Shootout takes a comprehensive look at seven top Web analytics tools.
Stone Temple Consulting Publishes Web Analytics Shootout Results
What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages rivaling research from the largest…
7 Tips for High Value Analytics
Eric Enge gives you 10 key steps for maximizing your analytics investment, explaining how to overcome some of the limitations of analytics.