Analytics.
Microsoft “Gatineau” Analytics in Beta
Microsoft has begun a beta test of its free Web analytics service, code-named “Project Gatineau.” Invitations have gone out to some U.S.…
The Impact of the Omniture – Visual Sciences Merger
Omniture, Inc. (Nasdaq: OMTR) announced yesterday that they are acquiring Visual Sciences (Nasdaq: VSCN) for a total of $394 million. Visual Sciences…
Omniture Buying Visual Sciences
The self implosion of the web analytics space continues as Omniture announced it will be buying Visual Sciences. Visual Sciences, bought by…
Data Segmentation: Web Site Analytics for PPC
Web site analytics: the foundation of search marketing. How to segment data and act on it, rather than stare at charts and…
Hispanic Search Marketing: U.S. Focus, Global Perspective
U.S. Hispanic search marketing dominates global campaign conversations in industry forums. Expect discussions to heat up again.
Is Yahoo Gaining Momentum?
While Google clearly retains the dominant market share among search engines, it appears that Yahoo showed some strength this summer with “impressive…
The Tarot of Search Engines: Demographic Data Divining
What if you could gauge a company's marketing strategies by delving into Internet statistics? Here's how you can read search engine tea…
Report: Online Ad Growth Slowing
During the first six months of 2007, online ad revenues grew by 26.4 percent over the same period last year to nearly…
ComScore Launches Search Marketing Intelligence Service
Market research firm comScore has launched a search marketing-specific intelligence service, comScore Marketer. Using data collected from comScore’s panel of more than…
Get Your Web Site in Good Working Order: Google Website Optimizer
GWO is the newest Search Engine acronym. What does it mean for you? Google Website Optimization in Five Easy Steps.