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Video.

Video search and strategy, on YouTube and beyond. 900 articles
Latest in Video

YouTube will let other creators make money reacting to your videos

Original uploaders will control which videos can be used, but YouTube has yet to explain how the promised view credit will work.

By Martin Ashmere · 02 Oct 2026

Video

Five video optimization tips to help boost your landing page conversions

Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and…

By Ann Smarty · 23 Feb 2023

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How do videos help your SEO strategy?

Can video marketing boost your SEO strategy? There are a few ways videos can help your SEO efforts.

By Ann Smarty · 11 Aug 2022

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Using videos to optimize engagement in search-driven buyer journeys

Gain better control over almost every buying journey that starts, continues, and ends within organic search

By Ann Smarty · 14 Jul 2022

Video

B2B paid search forecast: What to expect in 2021

With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for…

By Lucia Rodas-Estrada · 10 Dec 2020

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Top six reasons you should caption your social media video content

A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to…

By Molly Yurick · 19 Nov 2020

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Google’s featured snippets: How to get your YouTube video featured in Google

Some of the most practical tips to get your YouTube video featured on Google's featured snippet. More on how to let Google…

By Ann Smarty · 28 Oct 2020

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Five YouTube promotion mistakes that even experienced professionals make

Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the…

By Connie Benton · 05 Oct 2020

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What you must know about TikTok for business

How can you monetize the enormous popularity of TikTok for business to your advantage? Let’s find out.

By Connie Benton · 17 Sep 2020

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How to get your YouTube videos appear in Google’s video carousel

Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and…

By Ann Smarty · 11 Sep 2020

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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing…

By Brian Freeman · 11 Sep 2020