SEO.
Google Penguin 1.1 Pushed Out As Some Sites Report Recovery
Google refreshed the Penguin algorithm late Friday, heading into the long weekend, just as some sites are starting to report that recovery efforts have been successful. This minor…
Lost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look…
Internal Linking to Promote Keyword Clusters
A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength…
Future of SEO: Investment, Innovation & Integration
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms…
Practical Post-Penguin Marketing Ideas for Small Business
A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a…
Five Questions A Good Link Builder Should Be Able To Answer
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to…
Bing Offers 5 Tips for Google Penguin & Panda Victims
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during…
SEO, Why You Are Doing it Wrong
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines.…
Google & Link Schemes – Several Shades of Gray
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works…
Life After Google Penguin – Going Beyond the Name
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves…
How to Get Rid of Unwanted Backlinks
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of…
Insights From the Recent Penguin & Panda Updates
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those…
SEO & Search: 9 Tips for Managing an Ambiguous Brand
If you find yourself working with a brand with an ambiguous meaning, you can carve out a strong presence in search listings…
Link Building on Partial Keyword Combinations
Some websites want to rank for keyword combinations with every U.S. city, maybe even combined with a large range of services. Acquiring…
Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward
Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused…
In-house SEO, SEO Agency, or Both? 17 Points to Consider
While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more…
Authority, Scoring, Freshness Signals Among Google’s April Algorithm Updates
While Google’s Penguin update, unnatural link warnings, two Panda refreshes, and a parking domain classifier issue made headlines in April, Google announced…
Google, Big Data & What it Means for SEO
Google is a big data company, so the future of the search industry will be informed by the field of big data.…
Understanding Negative SEO & How to Defend Your Website
A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition…
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a…
SEO Implications of Google’s Third Party Commenting System
Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be…
Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy
Google’s Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s…
Hit by Google Penguin? An In-House SEO Crisis Management Plan
What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get…
Page 78 of 185