SEO.
Understanding click-through rate (CTR) in the context of search satisfaction
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search…
The 2018 guide to free SEO training courses online
Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you're new to…
How to check your Domain Authority: 4 tools to use
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into…
The rise of Answer Engine Optimization: Why voice search matters
The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for…
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips,…
Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it…
The best tools for automating your SEO
SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human…
The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO…
How to find the perfect domain strategy for international SEO
As you look to expand the reach of your business to customers in different countries, your website setup and the content you…
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that…