SEO.
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to…
Hyperlocal SEO: What is it, and how can you make sure you do it right?
It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for…
AI and machine learning: What you do and don’t need to know for SEO
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion…
Google’s core algorithm update: Who benefited, who lost out, and what can we learn?
There's been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to…
Keyword research: 5 ways to find great long-tail keywords
For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides…
How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can…
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and…
How to implement semantic markup using Google Tag Manager
Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have…
12 SEO tips for large ecommerce websites
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products,…
6 common international SEO fails and how to avoid them
If you already run an international website or have international expansion on your road map, there are several common SEO issues which…