SEO.
The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits
The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin…
3 Key Ways B2B SEO Impacts Demand Generation Efforts
SEO plays a key role in demand generation initiatives by cultivating significant organic search traffic and leads. Here are critical points B2B…
Targeting Weird Niche Audiences for Links
Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche…
Big Brands, Google, Penalties & You
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though…
Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says…
Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content…
3 SEO Success Factors for 2014
What will successful SEO look like in 2014? It will mean allowing your audience to help you build a local presence; building…
Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?
After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover…
Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers…
Link Building 101: Finding Web Mentions
Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully…
7 Ways to Make Your Google Search Result Stand Out
The competition for search engine real estate is fierce. Don't be satisfied with a Google listing that doesn't highlight you from your…
Dissecting Moz’s 2013 Search Engine Ranking Factors
Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The…
Is Google Getting Ready to Retire PageRank?
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you've probably noticed that it hardly ever changes.…
Google Penguin 2.1: Who Got Hit?
Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered…
Google Algorithm Tweak Tries to Squash Mug Shot Websites
Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites…
What ‘(Not Provided)’ & Google Hummingbird Mean for Small Business SEO
Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust…
Sitemaps & SEO: An Introductory Guide
Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or…
Matt Cutts: Google Penguin 2.1 is Going Live Today
Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed…
Link Building 101: Competitor Analysis
Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and…
Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin…
After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's…
Matt Cutts: You Don’t Have to Nofollow Internal Links
A recent Google webmaster help video from Google's Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within…
5 Things We’ve Learned From Google’s New War on Links
Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact…
How to Build Links Using Expired Domains
Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make…
Online Reputation Management (ORM): A Quick Guide
This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and…
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