SEO.
Facebook Alters Beacon program
Facebook has faced objections from users and privacy groups since it launched the Beacon program earlier this month. The controversial program notifies…
Strategic Link Building
A reader sent an email with a great question about the Widget Case Study that I published in my By The Numbers…
5 Best Reasons to Build Links In-House
Seeking to outsource SEO link development? Top 5 reasons you need to rethink link building strategy.
SEO Expectations and Commitments
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the…
SEO Is Not a One-Time Event
Too often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. Months or years later, when…
Defense of the social media press release
Yesterday afternoon, the prosecution asked, “Is the Social Media Press Release a Meatball Sundae?” A short time later, the defense made its…
SEO for Widgets: CLIQ Case Study
An exclusive preview of a new SEO case study for widgets. CLIQ here.
Is the Social Media Press Release a Meatball Sundae?
The idea of a social media release is on trial, and it looks like the jury is ready to convict.
Social Media + Press Release = Meatball Sundae?
According to Seth Godin, a meatball sundae is the unfortunate result of mixing two good ideas. In this case, the meatballs are…