SEO.
Brand Monitoring: A Guide to Protecting Trademarks on Paid Search
Is it legal to sponsor a trademark or use it in ad copy text? What are your risks if you are doing…
Taking the Long View
Short-term thinking is usually a result of data overload. Success in the long-term will be awarded to those who know how to…
Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI
We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO,…
Generating Revenue From Outsourced Local Search
A new niche market is emerging, where forward-thinking affinity and utilitarian websites are well-positioned to aggressively stake a claim in local search…
Interview with Clay Shirky
The author and expert on social networks and communication tools shares insights from his new book, "Here Comes Everybody."
Is A Lack of Consistent Messaging Hurting your Conversions?
Achieving consistent messaging with relevant ads and landing pages is one of the smartest things you can do to improve your PPC…
It’s So On: Facebook Rolls Out Live Feed Search to All Users, Includes Real-Time Updates
Just hours after announcing its acquisition of FriendFeed, Facebook came out with more big news: it’s rolling out its new search to…
Facebook’s FriendFeed Acquisition Could Have Implications for Search (Yes, Search)
Facebook has acquired FriendFeed, a social media aggregator. As Facebook has looked recently to improve and expand features like its live feed…
Digg Begins Rolling Out Beta Version of New Ad Platform
Digg will begin rolling out an early beta version of its new ad platform. Most Digg users won’t see the ads, as…
Link Marketing for Travel and Tourism Businesses
Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right…