SEO.
Could ‘people-powered’ Digle be the future of search?
It's search, Jim, but not as we know it.
The natural evolution of digital for brands: becoming more human
With the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction…
Understanding the impact of speech recognition software on search
As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but…
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared…
Guide to Google ranking factors – Part 4: content freshness
This week's guide to ranking signals continues diving into on-page content factors, with content freshness.
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses…
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12…
Google AMP is coming to organic search results – Update!
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google…
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be…
Guide to Google ranking factors – Part 3: quality content
An algorithm won't judge for personal taste, but there are some technical things you can do to make sure your content is…
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.
Top 10 essentials for SEO reporting
I have created a simple SEO reporting template to help us focus on the key elements of showing value from organic search.
How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this…
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks…
Guide to Google ranking factors – Part 2: keywords
Where should keywords appear in your content, as well as how often and in what form?
SEO audit: a complete guide to the basics
An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make…
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it's time to focus on local search strategy in order to beat your competition.
Five keyword myths you need to forget right now
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them.
How to market your online business for free
Here we present 32 tips to give your online business a boost without the need of a credit card.
Nine lesser-known SEO resources and blogs you might not follow, but should
I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying…
Guide to Google ranking factors – Part 1: On-page factors
Today we begin a mammoth task in presenting to you a breakdown of every single ranking signal Google uses to determine where…
How a customer reviews strategy can impact SEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.
Google experiments with new desktop SERP layout
Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like…
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