SEO.
Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you…
Five proven SEO strategies for retailers to use in 2017
Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.
Nine crazy predictions for SEO in 2017
It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if…
Question every part of your organic search strategy in 2017
r search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to…
10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows…
How a new AI powered search engine is changing how neuroscientists do research
A new, free search engine called Semantic Scholar is using AI technology to help these scientists find relevant information much more quickly.
Five quick tips to boost your SEO in 2017
It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017.…
How to predict ROI for SEO fixes
Understand how predict what ROI will be achieved as a result of implementing an SEO fix.
Google tests its own user ratings for movies
There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows
How to use data to justify SEO fixes
What if I told you I could give you a process which can put a definitive number on the returns you would…
6 SEO Experiments That Will Blow Your Mind
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO…
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals,…
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain…
Are you using too many questions in your headlines?
It’s been said that there are no stupid questions. But are there stupid question headlines?
What is an exact match domain (EMD) and how can you safely use one?
In which we describe what an exact match domain (EMD) looks like, how they can affect search rankings and how you can…
Five tools to help you build a content-focused SEO campaign
Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.
Nine mobile trends to help you stand out in 2017 and beyond
The way we ask for information is changing. The way we optimise must change too.
Google’s mobile-first index: how to prepare your business
The important news that we have all been waiting for, Google has finally announced mobile-first indexing.
How Black Friday can lead to valuable organic search opportunities
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day?
Guide to 301 redirects and canonical tags
When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you…
This is how Google will present the results of the 2016 US election…
By presenting an animated gif of everybody screaming and crying?
A Penguin 4.0 recovery case study
We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released.
10 useful tools for writing compelling content for SEO
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*
Guide to Google ranking factors – Part 10: backlinks
This week in our guide to Google ranking factors, we tackle backlinks.
Guide to Google ranking factors – Part 9: outbound links
This week in our series of Google Ranking Factors: outbound links.
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