SEO.
Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands
By now you should have heard of the ‘last click’ attribution methodology and how it is a wrong headed analysis that risks…
SearchIgnite DSP Makes Display Advertising More Like Paid Search
Most companies manage their display advertising and search marketing activities in ‘silos’, having separate teams and platforms to manage it all. This…
Forget “The Social Network” SEOktoberfest The Movie Is Here
The 2010 movie of the SEOktoberfest conference is now available thanks to Marcus Tandler – the event organizer and prominent German marketer.…
Shaky Yahoo Could Undermine Bing Search Efforts
eWeek has written an interesting article about how Microsoft is worried that an unstable Yahoo could seriously impact the efforts of Bing…
Create a Newsworthy Event for Links and Brand Building
Want to create a newsworthy event that could give your company an edge on the competition? Here are some things to consider.
LinkedIn Adding A New Member Every Second
Speaking at the Web 2.o Summit, LinkedIn CEO Jeff Weiner said Linked has 85 million members and is adding a new member…
Google TV Is Not On Wall Street Journal Christmas Present List
Wall Street Journal tech reporter Walter S. Mossberg had a look at Google TV and said he would “wait for Google TV…
Google Introduces Credit Tags For News Listings
The Google News blog introduced credit tags this week for attributing sources for news stories. “Credit where credit is due” is the…
Four Listings Now Magic Number In Google Page One Results
The Google Webmaster Central Blog announced they are now allowing up to four listings from a single domain in the first page…
Adwords Beta Testing New Layout In SERPs
For a moment I thought I was using Yahoo as I scrolled down the Google search results today. There were ads at…