SEO.
Differentiate Yourself for SEO Success
One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your…
Pepperjam Acquired by GSI Commerce
Pepperjam, an affiliate marketing network and search marketing agency, has been acquired by e-commerce and multichannel provider GSI Commerce. Wilkes-Barre, PA-based Pepperjam…
Common Mistakes When Hiring an Online Promotions Person
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box.…
Social Media Comprises 20% of All US Display Ad Impressions
comScore has released data from their Ad Matrix for July 2009 and found that social networking sites comprised over 20% of all…
What Was Really Burning On Google UK HQ Rooftop?
Apparently there was a fire on the rooftop of the Google UK headquarters, according to various reports. Thanks to @jonswain for pic…
Is Google Looking To Add Lead Captures Into Organic Search? Or Change The World
There has been a lot of talk about Google testing aggregating mortgage search queries – with companies in legal battles over helping…
U.S. Online Video Market Soars in July to 21.4 Billion Videos Viewed
Yesterday, I talked about my new book, YouTube and Video Marketing: An Hour a Day, during Business Wire’s free webinar series. During…
Facebook Looking At Payment Processing
So Facebook is starting to get in to the deep end of the online game – they are looking to create a…
Have We Lost All Control?
In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself…
Long-Winded? Woofer is the Anti-Twitter
Do you like to talk? Do you use more than the average number of words other people use a day? Do you…
10 Common SEO Mistakes
Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately,…
Twitter to Launch Opt-In Geolocation Feature
Twitter has announced plans to roll out a geolocation feature. It will also be included in Twitter’s API so developers can make…
Facebook to Allow Simultaneous Twitter Updating, But Only for the Rich and Famous
If you’re important enough to have a Facebook Page (as opposed to an individual profile like the rest of us), then you’re…
Learn SEO for PDFs at eSeminar Hosted by Acrobat User Community
The Adobe Acrobat User Community (AUC) is hosting an eSeminar on how to optimize PDFs for search. The eSeminar occurs this Wednesday,…
Twitter to Officially Adopt ReTweeting (And You Might Not Like It)
Twitter is planning on making the act of ReTweeting an official Twitter feature. Right now, it’s just some crazy phenomenon started by…
Promotions Come in All Shapes, Sizes, and Colors
We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions…
Is Google Caffeine Faster?
Google Caffeine appears to be faster than "old Google", but the other changes that have been made to Google Caffeine are not…
Twitter Suffers More Downtime, Attacks
Twitter went down again, and a message on their Status page points to another attack: Update (12:17p): We’re back up and analyzing…
Delicious Founder Regrets Yahoo! Sale, Launches Twitter Tool
Ben Parr over at Mashable dugg up the news (no pun intended) on Delicious founder Joshua Schachter regretting ever selling Delicious to…
The 60 Minute SEO Site Audit
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's…
Using Search to Find Missing Persons: Scratching the Surface
Most of us in are in search for commercial reasons. But the industry has an altruistic side as well. The search for…
Brand Monitoring: A Guide to Protecting Trademarks on Paid Search
Is it legal to sponsor a trademark or use it in ad copy text? What are your risks if you are doing…
Taking the Long View
Short-term thinking is usually a result of data overload. Success in the long-term will be awarded to those who know how to…
Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI
We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO,…
Generating Revenue From Outsourced Local Search
A new niche market is emerging, where forward-thinking affinity and utilitarian websites are well-positioned to aggressively stake a claim in local search…
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