SEO.
Want Big SEO Results? You Need Big SEO Ideas
If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a…
Yelp Increasing Transparency and Eliminating Favorite Review
Yesterday, Yelp CEO Jeremy Stoppelman announced two important product changes that make it even more clear that Yelp treats review content equally…
UK Election 2010: Britain’s First ‘Social Media Election’
Okay, so it doesn’t have the same ring as Winston Churchill’s “we shall fight on the beaches, we shall fight on the…
Caroline Rodehau, New York Girl Style, Discusses Fashion 2.0 at SES New York 2010
Last week, we heard from Sarah Rock of Stylelist and Lauren Sherman of Fashionista, who spoke at the Spotlight on Fashion: Blogging…
PRWeek/PR Newswire Media Survey Finds Digital Divide Between Journalists and Bloggers
On April 1, 2010, PRWeek and PR Newswire issued a press release … that was no joke. It highlighted the key findings…
Insights Tweeted from #SESNY
If you were not at #SESNY 2010 or #SESLondon 2010 then you may have missed some of the expert insights flying around…
Winners of the #seofilms competition on Facebook.com/sewatch
If you have missed it, we have been running a photoshop competition on the Search Engine Watch fan page (Facebook.com/sewatch). The competition…
Would You Trade Google Buzz for a Paperweight?
Following Chitika Research’s post on Google’s (Lack of) Buzz, some blogs have been wondering if Buzz is on its way out. Yesterday,…
YouTube Gets More Social
When you go to YouTube today, you will notice that Google’s video service has changed. No, it’s not an April Fools joke.…
Twitter Launches New Home Page
If you haven’t seen it yet, here is a screenshot of the new Twitter home page. As predicted, Twitter has brought more…
Search Engine Strategies New York Day 4 – Training!
Day 4 at Search Engine Strategies New York focused on Search Engine Marketing training. One of the downsides to a lot of…
Social & the Marketing Mix
Your company should be doing social media. This much you know. One only has to be alive to know something massive is…
PPC or SEO? The Ultimate Search Marketing Battle
“Pay per click is just frittering money away when SEO is free.” The argument rages on. Is PPC or SEO more effective?…
SEO With a Skeleton Crew
Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget.
The Unlikely Heroes of Search and Social Media
Line up the unusual suspects. When Terrence Kelleman made a video about his Magic Magnetic bracelet, he had no idea that YouTube…
Google Made A Major Move To Behavioral Targeting This Week! Did You Miss It?
While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that…
Bringing SEO In-House: The Pros and Cons
A company may reach a point where it makes sense to bring SEO in-house. And they may not. There are many factors…
Leftovers: What Happened in Search While You Were at SES
LinkedIn launched Real-Time Profile Matches, helping you find jobs related to your experience. Motorola replaced Google with Bing in China. Google released…
SES: Duplicate Content and Multiple Sites
This panel focused on various tactics to control duplicate content for SEO purposes. It’s always a great topic because, while the general…
Where Search and Social Media Collide: Real-Time Search and Twitter
The Search world is all atwitter with talk of social media. Google has thrown its hat in the ring with Buzz. Multiple…
SES Keynote Day 3: Yusuf Mehdi [LIVE BLOG]
9:07am Mike Grehan and Yusuf Mehdi take the stage. Sitting in director’s chairs, they’re going to have a chat-style presentation. Oh yeah,…
Should You Worry About Real-time Search?
Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who's right?
SES Day 2 Keynote: Avinash Kaushik
10:13am Check out https://tr.im/mmsc4 for more information on all of this! 10:12am Two ideas for what the future might look like. 1.…
SEO Performance Marketing: Paid Search is Accountable So Why Not SEO?
Who’s to blame for your company’s marketing failures? And who gets credit for its marketing successes? The answer should be SEO, along…
Google Announces AdWords Search Funnels at #SESny
Many online marketing analytics experts have been quick to accuse search engines of stealing all the glory, due to using a “last…
Page 120 of 185