PPC.
Top 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are…
Search Retargeting: Why It Matters & How to Get Started
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what…
The Secret to Reeling in Holiday Shoppers?
Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real…
Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various…
AdWords Christmas List: 6 New Features Google Should Add in 2013
What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords…
Google AdWords Bulk Edit Facility: 4 Key Use Cases
The new bulk edit facility in the AdWords interface is a long overdue move that replicates some of the best features of…
Black Friday & Cyber Monday PPC: How Did Retailers Prepare?
An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber…
3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products
When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get…
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization…
5 Remarketing Tips to Maximize Your Holiday SEM
As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they’ve been to your site and…
6 AdWords Enhancements Offer More Insights, Efficiency
Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a…
Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video
SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in…
The 5-Step Plan to PPC Prioritization for Maximum Profits
These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is…
Master Google AdWords in 3 Steps With the 80/20 Rule
When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you…
Top 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending…
6 Super Time-Saving Tips to AdWords PPC Management
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention.…
Mega-Huge Summary of New Google & Bing Paid Search Features in 2012
It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features…
Branded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here…
Google Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience.…
Competitive Intelligence: A Gift Waiting to be Opened
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid…
3 Ways To Calculate PPC ROI
You want to know if you’re making money on PPC, but what is the best method to calculate the return on your…
How to Niche Your PPC Ads
What do you do if you’re in a market in which all the ads are saying more or less the same thing?…
Testing Google’s Recommended Display Ramp-Up Strategy
Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with…
Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going…
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