PPC.
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge…
A Call To Action For Calls To Action
Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there…
5 Signs You Need a New PPC Agency
During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run…
3 More Big PPC Mistakes Even Pros Make & How to Fix Them
Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these…
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown
While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance…
Your Hidden PPC Prospect: Google
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but…
5 Tips to Take PPC Ad Testing to the Next Level
Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in…
How to Generate Quality Traffic With Display Advertising
Even if you have been burned with a poor display experience in the past – or were just too scared to try…
AdWords Bill of Rights
Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being…
How Display Campaigns Are Becoming Enhanced
Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the…
Google PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live…
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why…
All Google Display Network Conversions are NOT Created Equal
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max…
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and…
Search Funnels in AdWords Show Value for Every Click
AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search…
3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly…
4 Reasons You Should Use AdWords Labels For Your PLA Campaign
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you…
A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’
Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to…
AdWords Enhanced Campaigns Hands-On
Google is rolling out enhanced campaigns to select AdWords users. If you haven’t upgraded yet, here’s a first look at the good,…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account…
Conflicting PPC Trends: What They Mean & How to Fix Them
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should…
The 7 Deadly Sins of PPC Ad Optimization
Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you…
Google AdWords Enhanced Campaigns: The Good, Bad & Uncool
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle…
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…
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