PPC.
Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips…
Search specialist shares five ways to adapt your search strategy in uncertain times
An expert's view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during…
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply…
A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics…
Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
11 Proven PPC strategies for your ecommerce site
Greeting your customers, optimizing your products page, implementing schema, and seven more great ways that you can beef up your ecommerce PPC…
LinkedIn retargeting strategies: B2B advertising for the win
LinkedIn gives B2B advertisers unique capabilities to interact with users who haven't converted in the funnel. LinkedIn retargeting strategies explained.
A visual guide for every Google Ads extension
An in-depth illustrated guide of the Google Ads extensions that were rolled out in the past ten years. Samples of the top…
Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.