PPC.
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare…
How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are…
Smart Bidding: Five ways machine learning improves PPC advertising
Thanks to Google Ads' machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You…
Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA…
Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it…
B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for…
Synergized search is key to success in the new normal
Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with…
Five great display and video advertising tactics to increase relevance and revenue in a cookie-less world
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising to smoothly…