PPC.
Search and Brand Authenticity
CMO life expectancy shrinks. Search for brand authenticity grows. Solve the paradox.
Inside Google Zeitgeist: Google’s Annual Partner Summit
Clinton, Gore, Brokaw, Spiegel. Your ticket to Google's (very exclusive) Annual Partner Summit.
Trademark Law – What Search Marketers Should Know, Part 2
Here we cover important tips and tactics by online intellectual property attorneys and legal counsels for the search engines, for both protecting…
Trademark Law – What Search Marketers Should Know, Part 1
Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and…
SEO SEM Budgets: Define Success Beyond Direct Response
It's not too late to expand search beyond direct response in the 2008 budget.
Are Your Media Efforts Making a Mess of Your PPC Campaigns?
Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent…
Yahoo Panama Morphing Into Google
Yahoo announced today that it is changing to the max bid and quality score method of bid pricing in Sweden – interesting…
Getting a Jump on the Business Intelligence Imperative
Listen up marketers: Learn to love charts, graphs and data. There's gold in all that business intelligence you possess, and it's the…
Search and the Law: Attorney Deborah Wilcox
As part of a series looking at Internet and intellectual property law, Deborah Wilcox, co-chair of a national intellectual property litigation practice,…
Search and the Law: Attorney Clarke Douglas Walton
As part of a series looking at Internet and intellectual property law, Clarke Douglas Walton, an attorney and former VP of an…