PPC.
Pimp My Site: Tweaking High Traffic Landing Pages
When you have a page that is bringing in a lot of eyeballs, it may be tempting to just leave it alone.…
Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. Here's a new tool and methodology for finding…
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Click Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. The overall industry number…
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma’am
Google's being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the…
New Yahoo Feature Reports Number of Discarded Clicks
Yahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those…
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
Yahoo Implements Minimum Bid Price Change
In February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10. And yesterday, they announced that…
Clickable’s SEM Software Gets Positive Reviews
Clickable is the latest Software-as-a-Service offering for Search Engine Marketers. SmallBusinessComputing.com’s Gerry Blackwell had the chance to get insight from one of…
Yahoo’s Test of Google Ads is Successful, Partnership Progresses
Yahoo’s two week test of Google’s search advertising has proved successful, according to the Wall Street Journal, citing “people familiar with the…
Paid Click Growth Slows, Declines in Q1 2008
Following a less-than-luster February, paid clicks were weak across the board in the first quarter of 2008, according to published reports of…