PPC.
Is the Bad Economy Bringing Branding Back?
So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead – BRANDING. After all, aren’t conversions,…
PPC Landing Pages: The End of the Line — Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at…
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources
David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising.
Looking for Holiday PPC Tips?
There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it’s even…
The Good, the Bad and the Ugly: Click-Through and Conversion Rates
What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
JP Morgan Lowers Search Ad Growth Estimates
JP Morgan Internet analyst Imran Khan is lowering projections for search ad spend for 2008 and 2009. The forecast for 2008 growth…
Those Mysterious Quality Scores: Fundamentally Simple
The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into…
Click Fraud Declines Slightly in Q2 2008
Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I…
Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality…