- 32
- articles
- 2016–2018
- on Search Engine Watch
- PPC
- most covered
Sana Ansari
2017
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed…
Killer demand gen strategy, Part 2: Google Display Network targeting
Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target…
Killer demand gen strategy, Part 1: Personas and creative development
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that…
How to use demand generation channels to effectively expand your reach
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue…
5 remarketing strategies to prep for Q4
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance…
The 2-step guide to driving sales with Pinterest
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for…
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match,…
Top 4 mistakes ecommerce marketers are still making
The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but ecommerce marketers frequently still miss…
Three strategies for cracking the B2B code on Facebook
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however,…
How to capitalize on Facebook mobile traffic – even with a poor mobile experience
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s…
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