- 69
- articles
- 2007–2009
- on Search Engine Watch
- SEO
- most covered
Sage Lewis
2009
Promotions Come in All Shapes, Sizes, and Colors
We often think of promotions as giving something away or getting people to enter a contest. But there can also…
Re-Thinking Link Building Commentary
Readers respond to Sage's last column, where he urged them to change the way they think about link building.
Re-Thinking Link Building
I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing…
PageRank Sculpting: Welcome Back to High School Hell
Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool…
Sage’s Dirty Little Secret
Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to…
The Best Links Come from Knowing Thy Self
Think about what you love and then see how you might be able to create some content that would be…
Cabela’s, Performics, and Performance Marketing
Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some…
Make Sure Your Promotion Is Legal
Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here…
Building Links by Building Trust
I want to share one idea that you can act on right this very minute to help you with your…
How to Evolve this Column
I asked people to fill out a survey of some possible ways they would like to see this column evolve.…
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