- 16
- articles
- 2010–2011
- on Search Engine Watch
- PPC
- most covered
Author
Ryan Woolley
2011
PPC
How to Execute a Flawless Ad Copy Test in AdWords
Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
PPC
How to Structure an AdWords Account — A Practical Guide
A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords…
2010
PPC
Secrets to Paid Search Success Revealed, Part 4
Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus…
PPC
Secrets to Paid Search Success Revealed, Part 3
How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your…
PPC
Secrets to Paid Search Success Revealed, Part 2
Want to save thousands of dollars on your paid search advertising campaigns? Use these tips on running exact, phrase, and…
PPC
Secrets to Paid Search Success Revealed, Part 1
Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable…
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