Rebecca Sentance
95
articles
2016–2018
on Search Engine Watch
SEO
most covered
Author

Rebecca Sentance

Rebecca Sentance is the Deputy Editor of Search Engine Watch.

2016

Industry

Three major developments that will shape multi-channel marketing in 2017

As we close out the year, what are some of the major developments that are likely to shape multi-channel marketing…

07 Dec 2016

Industry

Five most important search marketing news stories of the week

Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact…

02 Dec 2016

Development

How marketing leaders can create a digital mindset in their organizations

So you want to be a marketing organization that’s truly digital?

09 Nov 2016

Analytics

Interview: Can you forecast SEO? Sastry Rachakonda says you can

In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after…

28 Oct 2016

Development

Why are high-consideration customers becoming more decisive?

If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally…

20 Oct 2016

Industry

The new wave of visual search: what it can do, and what might be possible

Visual search on the web has been around for some time.

13 Oct 2016

Industry

Could ‘people-powered’ Digle be the future of search?

It's search, Jim, but not as we know it.

04 Oct 2016

PPC

How paid search and personalisation can work together

We don’t generally think of paid search as a great channel for personalisation, but increasingly, it's becoming one.

29 Sep 2016

Content

12 tips for content marketing from an SEO perspective

How can you create content marketing which works for search, right from the start?

23 Sep 2016

Development

40+ free digital marketing tools to help grow your business

If you’re just starting out with a business, or looking for tools to help you grow, there is a huge…

29 Aug 2016

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