- 22
- articles
- 2013–2014
- on Search Engine Watch
- Social
- most covered
Author
Rebecca Murtagh
2013
SEO
How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases
Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem…
Analytics
5 Steps to Calculate Social Media ROI Using Google Analytics
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help…
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