- 32
- articles
- 2012–2015
- on Search Engine Watch
- PPC
- most covered
Mary Weinstein
2013
Login With Amazon: What is it and Why Should Online Business Owners Care?
Amazon's new sign-in service, Login with Amazon could be a foot in the door for online retailers to Amazon's significant…
Google Shopping: 3 Lies Merchants Have Been Fed
Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that…
Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons…
How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups
One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much…
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4…
4 Reasons You Should Use AdWords Labels For Your PLA Campaign
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing,…
Google Shopping: Why PLAs Aren’t So Bad for Merchants
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for…
2012
Google Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the…
4 Google Product Listing Ads Tips for Q4
More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of…
Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create…
Page 3 of 4