Lauren Crain

Analytics

Marketing automation for search: Five time-saving strategies

Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts,…

11 Mar 2019

Analytics

InMarket Audiences: How to find consumers in research mode

InMarket Audiences allow marketers to find users who are currently searching for products or services similar to yours, based on…

07 Jan 2019

Analytics

An updated look at Alpha-Beta in a world of close variants

Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect…

19 Nov 2018