- 55
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
Joseph Kerschbaum
2011
How to Expand Your Display Network Targeting Using Remarketing Information
AdWords Placement Tool and Doubleclick Ad Planner can help you find similar websites appropriate for your target audience, expanding your…
How to Acquire Demographic Insights from Your Remarketing Campaign
Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s…
3 Awesome Remarketing Ad Strategies
Remarketing ads let you get really creative with your content and conversion action. Test out some of these strategies to…
7 Winning Strategies for PPC Remarketing Success
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While…
Inside the adCenter Quality Score — Or Should We Call It Competitive Score?
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your…
New Features Coming to adCenter — Including Quality Scores
There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts…
Automate Your AdWords Management with Automated Rules, Part 2
A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the…
Automate Your AdWords Management with Automated Rules, Part 1
This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's…
2010
How General Keywords Can Influence Brand-Related PPC Purchases
Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights…
Using Conversion Funnels to Improve Your Conversion Rate
How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance.
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