- 55
- articles
- 2010–2015
- on Search Engine Watch
- PPC
- most covered
Joseph Kerschbaum
2013
A Strategy Map for Google Display Network Success
The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a…
Locate and Analyze Search Term Data in AdWords Faster & Easier
One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search…
Conflicting PPC Trends: What They Mean & How to Fix Them
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats…
How to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to…
2012
Mega-Huge Summary of New Google & Bing Paid Search Features in 2012
It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the…
How to Establish a Goal Plan for Your PPC Campaign
Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign…
What You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs…
Manage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However,…
Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose
People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But…