42
articles
2010–2015
on Search Engine Watch
SEO
most covered
Author

Jennifer Van Iderstyne

2011

SEO

The Lost Art of the Personal Link Request

When was the last time you got a truly decent link request? I honestly can’t even remember. Where have all…

17 May 2011

SEO

You Are the Ultimate Link Building Tool

Killer SEO tools can definitely strengthen a link building campaign and help with data collection, organization, and presentation. Ultimately, though,…

19 Apr 2011

SEO

What Makes a Link Target a Bullseye?

Why authority, relevance, and accessibility are the trifecta of desirable qualities link builders should look for when determining potential links.

22 Mar 2011

SEO

Link Lovers From Hell

Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely…

22 Feb 2011

SEO

Finding Potential Link Partners

Here are few ideas on finding sources to ask, beg, or barter for links.

25 Jan 2011

2010

SEO

The Redeeming Qualities of Links with a Bad Reputation

Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But…

23 Nov 2010

SEO

Incorporating Geo-Targeting into Your Link Building

Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal.…

26 Oct 2010

SEO

Title Wars: Attention Grabbing vs. Optimization

They say there's a thin line between love and hate. Perhaps if both SEO and creativity lay down their weapons,…

28 Sep 2010

SEO

Re-Thinking Relevance in Link Building

What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how…

31 Aug 2010

Content

Selling Clients on Content

How to convince your clients that there are real rewards (namely: traffic, authority, a competitive edge, and increased ROI) for…

03 Aug 2010

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