- 21
- articles
- 2013–2015
- on Search Engine Watch
- PPC
- most covered
Dave Schwartz
2013
5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here's how to make…
10 Common Google PLA Mistakes (And How to Fix Them!)
Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common…
4 Google Changes That Could Impact Your Holiday ROI
Google's search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and…
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing…
How I Learned to Stop Worrying and Love Enhanced Campaigns
It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing…
Creating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is…
7 Essential Skills for Managing PLA Campaigns
When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire…
Big Data – Has It Blinded Us With Science?
There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can…
A Call To Action For Calls To Action
Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think?…
Google PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs…
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