- 57
- articles
- 2016–2018
- on Search Engine Watch
- Industry
- most covered
Clark Boyd
2017
Which tools should I buy to advance my SEO strategy?
The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but…
How to use Google Trends for SEO
Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world's most popular…
Highlights from TechSEO Boost: The key trends in technical SEO
Last week, the industry's first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out…
How to hire the right SEO agency
Organic search accounts for 51% of the traffic brands receive on average. To capitalize on this opportunity, brands often partner…
Black Friday SEO: Last-minute tips for the holiday season
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable…
Google Shopping: What do marketers need to know about the latest updates?
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft…
Pinterest paid search: What you need to know to get started
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select…
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things…
Share17 Chicago: The key themes and trends
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The…
What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been…
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