Christopher Ratcliff
142
articles
2015–2016
on Search Engine Watch
SEO
most covered
Author

Christopher Ratcliff

Christopher Ratcliff is the Editor in Chief of Methods Unsound, and former Editor of SEW and Deputy Editor of Econsultancy. You may hound him on Twitter @Christophe_Rock especially if it's beer/donut/record-voucher related.

2016

SEO

How to write meta descriptions for SEO (with good and bad examples)

What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with…

26 May 2016

Analytics

Tie your web, and mobile properties together in Search Console, plus three more recent changes

Since writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since…

24 May 2016

Content

How to write meta title tags for SEO (with good and bad examples)

What is a title tag? How do you write one? Why are title tags important? Do they actually help with…

16 May 2016

PPC

Google Ad 4-pack now shown for 23% of all online search topics

Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional…

12 May 2016

Analytics

Google Search Console: a complete overview

The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful…

09 May 2016

Industry

Seven most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and…

06 May 2016

Content

How Google fights webspam and what you need to learn from this

Google has this week revealed its annual report on how it has policed the internet over the last 12 months.…

04 May 2016

SEO News

Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and…

29 Apr 2016

Content

11 extraordinary uses of Augmented Reality (AR)

Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May,…

28 Apr 2016

Industry

17 fascinating stats about beacons and location marketing

We've pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel…

27 Apr 2016

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