Christopher Ratcliff
142
articles
2015–2016
on Search Engine Watch
SEO
most covered
Author

Christopher Ratcliff

Christopher Ratcliff is the Editor in Chief of Methods Unsound, and former Editor of SEW and Deputy Editor of Econsultancy. You may hound him on Twitter @Christophe_Rock especially if it's beer/donut/record-voucher related.

2016

SEO

Which UK domains gained the highest increase in Google visibility?

In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience…

20 Jan 2016

Content

Does native advertising really work?

I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise…

14 Jan 2016

Industry

Competition time: win tickets to Connect, our two day search event

Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016…

14 Jan 2016

PPC

US display ad spend will overtake search ad spend in 2016… wait, what?

In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass…

12 Jan 2016

Analytics

Q&A: Avinash Kaushik – a Connect sneak preview

We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5…

08 Jan 2016

SEO

What do you need to know about Voice Search?

In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have…

06 Jan 2016

2015

Industry

Happy Holidays! See you in January

As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me…

24 Dec 2015

SEO

11 biggest SEO trends and events of 2015

To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further…

23 Dec 2015

SEO

How US consumers are researching holiday gift ideas in 2015

With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers…

16 Dec 2015

PPC

Customer journey from search to checkout – Star Wars: The Force Awakens tickets

In which we take a look at the experience of searching for a product, looking at a brand's paid search…

15 Dec 2015

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