- 32
- articles
- 2011–2014
- on Search Engine Watch
- PPC
- most covered
Alistair Dent
2012
Writing Better PPC Reports
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving…
The Definitive Guide to AdWords Display Targeting
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't…
How to Avoid 7 PPC Analysis Pitfalls
Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want…
Christmas AdWords Activity
Information on how the populace at large behaved and interacted with AdWords ads by day during the holidays. Christmas traffic…
2011
The Bid Management Recipe
If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need…
Conversion Tracking vs. Google Analytics Goals
Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in…
PPC Bid Optimization Without Conversion Tracking
Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can…
5 Filters Everybody Should Use In Their AdWords Account
Want to save time and always know what needs attention in your PPC campaigns? Then save these filters used by…
New AdWords Metric: Estimated Top Page Bid
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid."…
Important Timelines for AdWords Analysis
If you're new to AdWords this article is for you. I'm going to talk you through how much data you…
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