- 23
- articles
- 2016–2017
- on Search Engine Watch
- SEO News
- most covered
Al Roberts
2016
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
Facebook unleashes its very own mobilegeddon
Google rival Facebook is weighing in on mobile-friendliness.
Google to penalize annoying mobile interstitials
Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly…
Marketers have high hopes for automated content
In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content…
Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving…
Is Donald Trump’s earned media hurting his brand?
The 2016 US election features a presidential candidate like no other.
As Google AMP appears in organic mobile results, some see lower CTRs
But for all of AMP's virtues, websites that have adopted AMP may not be benefiting from the introduction of the…
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it's no surprise that many businesses take their…
Google brings programmatic to native ads
Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.
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