Bing tests new filters above shopping results ads

Bing is testing new filters for shopping results. These filters appear above the shopping ads, and clicking one changes the results accordingly.

I spotted this yesterday and assume it’s new, since I hadn’t seen this before. Personally, I like this filter because it can be helpful for users who don’t find what they’re looking for on the first try instead of typing a new keyword into the search box, they can simply apply a filter instead.

Here is a screenshot of how it looks.

Showing filters above shopping ads could catch users’ attention more easily, and clicking through these filters may help users find what they’re looking for faster potentially increasing conversions for the websites featured in those results.