LinuxWorld reports that Baidu, the Chinese search engine, has 62.1 percent share based on a China Internet Network Information Centre (CNNIC) report. That is up 10 points from 52 percent in 2005. In terms of brand recognition in China, 86.5 percent identifying with the name “Baidu,” where only 64 percent identifying with the name “Google” in China. The study does state that 76.3 percent use more than one search engine regularly. The article everyone is buzzing about is a NY Times article named The Rise of Baidu (That’s Chinese for Google), it really does make for a good read.
Baidu Holds 62% Share In China
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreThe Search Engine Watch Top 5!
Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics
The ultimate 2022 Google updates round up
Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy
Is Google headed towards a continuous “real-time” algorithm?
What a future-focused search landscape would look like and who could benefit