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Baidu.

Everything we have published on Baidu. 135 articles
Latest in Baidu

Are search engines dead in China?

Users are moving away from traditional search engines towards in-app search on the giant Chinese platforms. Is this the end of the search engine?

By Ada Luo · 14 Sep 2020

Industry

Dragonfly: What we know about Google’s possible plans to re-enter China’s search market

Separating facts from speculation on recent reports of Google re-entering China's search market. What do we know, and what can we reasonably…

By Luke Richards · 08 Oct 2018

Industry

Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?

A look at China's search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive?

By Luke Richards · 24 Sep 2018

Industry

No need for Google: 12 alternative search engines in 2018

Here are 12 alternatives to escape your reliance on Google for all things search in 2018.

By Luke Richards · 21 May 2018

Industry

What do you need to know about Chinese search engine Sogou?

A few days ago, the news emerged that Chinese search engine Sogou is aiming to raise up to $585 million in a…

By Rebecca Sentance · 02 Nov 2017

SEO

Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are…

By Simon Ensor · 07 Sep 2017

Industry

What does Meeker’s Internet Trends report tell us about voice search?

This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of…

By Rebecca Sentance · 03 Jun 2016

Industry

Search marketing in China: the rise of so.com

An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage…

By Jim Yu · 09 May 2016

SEO

The dangers of ‘Googlizing’ your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern…

By Motoko Hunt · 22 Apr 2016

Analytics

Structured Data Drives E-Commerce Growth

Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.

By Jeff Schick · 26 Aug 2015

Analytics

CPC Growth Is Down – But Not on Smartphones

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has…

By Mike Obrien · 16 Jul 2015

SEO

Baidu Follows Google and Abandons Organic Search Query Data in HTTP

Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.

By Gordon Choi · 08 Jul 2015

SEO

Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong

Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking…

By Sophie Loras · 01 Jul 2015

Mobile

Why Baidu’s International Mobile Strategy Will Change Everything

Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track to being…

By Michael Bonfils · 18 Jun 2015

SEO

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are…

By Motoko Hunt · 17 Jun 2015

Industry

Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?

The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple…

By Michael Bonfils · 23 Apr 2015

Industry

Happy New Year From Google and Other Search Engines

Here are some New Year's Day logos and themes from the search engine industry.

By Yuyu Chen · 02 Jan 2015

SEO

Mozilla to Add “One-Click Searches” to Firefox

The company will give Firefox users the flexibility to choose their own search engines and sites.

By Yuyu Chen · 25 Nov 2014

Industry

Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.

By Yuyu Chen · 20 Nov 2014

Mobile

Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money…

By Mike Obrien · 03 Nov 2014

SEO

Search Engine Marketing Checklist for Hotel Marketers

In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.

By Gordon Choi · 21 Oct 2014

PPC

Marin Software Adds Support for Russia’s Largest Search Engine

Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.

By Jessica Lee · 10 Sep 2014

Industry

Baidu Building Powerful Computer Cluster

Reps for the search engine reportedly say more computing power is required as search queries shift from text to voice and image.

By Lisa Lacyashley Zeckman · 05 Sep 2014

Industry

Baidu Hit With Lawsuit Over Gay Conversion Search Results

China's largest search engine is reportedly facing a lawsuit after it displayed results for a clinic falsely claiming it could make gay…

By Lisa Lacy · 12 Aug 2014

PPC

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint…

By Jessica Lee · 11 Apr 2014

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