Baidu
Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here's what you need to know about Baidu, China's primary search engine.
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of ... read more
Search marketing in China: the rise of so.com
An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers.
The dangers of ‘Googlizing’ your site
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern ... read more
Structured Data Drives E-Commerce Growth
Structured data gives e-commerce platforms and their partners better insight to help close the gap between supply and demand.
CPC Growth Is Down – But Not on Smartphones
Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook.
Baidu Follows Google and Abandons Organic Search Query Data in HTTP
Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.
Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong
Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new channels to reach Chinese consumers.
Why Baidu’s International Mobile Strategy Will Change Everything
Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track to being the top search engine in Asia.
Search in Asia Goes Well Beyond Google
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
